Dynamic ads in Google Street view ? ? ?

I came across this article on ClickZ today about Google Street view. I know the buzz has been about the candid shots its captured, but this article talks about how it could potentially utilize (or not utitize) advertising.

It fancinates me that they have gone to the extent of retouching out branding in street view (such as bluring out an Office Depot and a McDonalds).

But the idea that the future could be dynamically driven ads that get placed into real-world placements is pretty cool, and highly probable.

Read the article here.