Friday, September 28, 2007

Discovery's Live Billboard

A banner created by Discovery Channel for a new show "Everest" featured climber Philip Junaeus, who lived on the banner a week prior to the launch of the show. Great PR stunt to get exposure using a limited budget.

The stunt was accompanied by a web-cam and blog, and he had a laptop and called into a radio station with daily updates.

More Info, click here.

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