When I first started this blog, I mentioned Wired's co-promotion with Xerox aimed at current subscribers. In the first 4 days, Wired received 11,000 submissions. Only the first 5,000 "appropriate" submissions were printed. I'm glad Emerie made it in. I've never anticipated the arrival of my Wired mag as much as I did this month.
The customized Wired covers are actually created using a Xerox iGen3 110 Digital Production Press (and the company's newly acquired XMPie PersonalEffect software). The press itself looks like the biggest copy machine I have ever seen. This could be the beginning of personalization on a much deeper level than just magazine covers. Imagine if your entire Wired issue were customized based on your preferences. OK, OK... maybe that won't be happening right away. But look at reality TV, and the new model for social networking and user created content on the web. It didn't take long for big sites to adopt personalized versions of their sites for readers and even starting charging for online subscriptions. I personally can't wait to see where this goes next.
Check out the Xerox iGen3 110 Digital Production Press here (just trying to help boost your ROI guys!)