When I asked Sharon and Mey to let me shoot this video, I jokingly said 'I'll make you famous'. Little did I know. 24 Hours and 1,045,592 hits later, they have the number one video on YouTube. Way to go PixlChix!
Check out our website for the Upstage Phone here.
Go to see the rest of the YouTube Contest here.
Two of the most popular virtual worlds: Club Penguin and Webkinz might be snatched up by Sony and Disney respectively. These virtual worlds are hugely popular among teens - and are web based rather than independant software like Second Life.
Read the article on MarketingVox here.
Check out Club Penguin here.
Visit Webkinz here.
An interesting use of mixed media and consumer generated content - BMW hosted a series of events in europe (each hosted by a celeb) to roll out the new BWM Series 1. It's called "Oneword". The message trees would start with one word - and users would add their own words using SMS. Those trees were projected on walls, and shown on the web. Not really sure how this sells the car (in fact, i didnt see a single visual of the actual car). But take a look:
Sample video (click here).
Website (click here).
Flickr (click here).
comScore issued a press release with some info on yet another Second Life growth spurt. As of today, Second Life has 6,183,178 registered users with 1,624,434 active over the past 60 days. There's been an increase of 46 percent in the number of active residents from January 2007. There's also a large shift demographically, as the majority of users are now European.
An excerpt from the comScore release:
“The phenomenal growth of Second Life continues, and its presence is being felt around the world,” said Bob Ivins, Managing Director of comScore Europe. “With nearly 800,000 active residents in Europe, Second Life is proving to be popular on an international scale. It’s especially fascinating to note that the number of active German residents exceeds the number of active residents in the entire U.S. It is little wonder that bricks and mortar businesses are seeing Second Life as a virtual-world way of accessing a global, real-world customer base.”
Read the full press release here.
"LIFECASTING" - the process of sharing all aspects of your life with the public truman show-style. A process currently being used by justin.tv which is currently expanding to allow users to create their own live shows. More Info.
"STREAMIE" - online users who heavily consume streaming media. More Info.
"BLOOKER" - literary prize devoted to "blooks"- books based on blogs or other websites, including webcomics. More Info.
"COWORKING" - a shared office space with a cafe-like vibe for developers, writers and freelancers who don't traditionally work in an office. More Info.
